The people who designed this ad sure approached the nutrient-laden power of fresh grapefruit juice from an odd (and hateful) angle. It only served to perpetuate the villification of the Japanese (and subsequently Japanese Americans) during World War II. Now that we are 65-odd years past the date where this is acceptable in advertising, it stands as an alarming case study in how acceptable bigotry (latent or blatant) was in print media.
19 November 2009
1940s Racism: Freshly Squeezed
The people who designed this ad sure approached the nutrient-laden power of fresh grapefruit juice from an odd (and hateful) angle. It only served to perpetuate the villification of the Japanese (and subsequently Japanese Americans) during World War II. Now that we are 65-odd years past the date where this is acceptable in advertising, it stands as an alarming case study in how acceptable bigotry (latent or blatant) was in print media.
